JAUP JUICE ADVERTISEMENT CAMPAIGN
Challenge:
My task was to design nine advertisements for a fictitious beverage brand. The advertisements I had to design were three print ads, one large outdoor ad, three online banner ads, one Google text ad, and one Google display ad. I created a logo with a unique tagline and package design for the beverage. I had the choice to design one label or a multi-pack for the beverage. All the copy on the ads was written by me. I pitched the advertisement campaign to sell the campaign to potential buyers.
Solution:
The name of the beverage I designed was Jaup Juice. The tagline for the brand is ‘make a good time a better time.’ I wanted to make juice that was the perfect mix with alcohol while tasting good on its own. The target audience was anybody that likes juice or likes mixed drinks. I used fun bright colors to represent each fruit flavor. We have orange/yellow for apple juice, red/orange for fruit punch, purple for grape juice, and green for lemon-lime. For the brand, I thought it would be best to have the beverage in cans used the same sunburst effect from the packaging for the background of the ads in two pale yellow colors. For the three print ads, I made a full-page ad, a half-page ad, and a tower ad. For the outdoor ad, I designed a bus shelter ad.
