PICKNEY BASICS COLLECTION
Challenge:
I was tasked to with designing for the basics, whether paper good, hygiene products or dairy. I chose to create a conceptualize and design a brand for shampoo, conditioner, and soaps. Ad part of the project parameters I designed a logo, static website, advertisements, both digital and print, as well as packaging. My target audience being kids that love bath time, I wanted to design for an audience that I don’t usually gravitate towards designing for.
Solution:
I chose kids’ bath products for my brand. I designed packaging for shampoo, conditioner, bubble bath, and a bar of soap. For the visual coding, I decided to have three different scents for each product. I made illustrations for a watermelon scent, a citrus scent, and berries for a berry scent. Each scent also corresponded with a color, pink for watermelon, yellow for citrus, and blue for berry. On the website, I designed mock-ups of a variety of products for the home page and the shop page. I also designed an Instagram ad and a print ad.
