MACAW CATALOG & TRADESHOW
Challenge:
I was responsible for designing a catalog for a product. As a part of the parameters, I conceptualized and designed a logo, packaging, trade show graphics, and a full catalog incorporating original photography. My audience for this design was adults over the age of 21 who love hard seltzers. The constraints were that we had to come up with 20 products for the catalog. Another constraint was using original photography.
Solution:
I designed a 16 page catalog showcasing 20 hard seltzers. There are five collections with four flavors in each. Each spread had a picture of the fruit from the collection, color blocks, and each can from the collection. All the fruit pictures are original photography. I also designed a tradeshow booth that followed the brand standards to help recruit retailers to carry our product My design uses bright colors from the cans to the photography. There is a good balance between photography to vector illustration throughout the catalog and tradeshow.
